90th Academy Awards Arrival Special - ABC - Producer
Jennifer Todd, Michale De Luca and the Academy hired me to bring a fresh, creative approach to the arrival special.
My goal was to change the tone and texture of the show moving away from presentational and towards immersion. Let the viewer get a sense of the how it feels be on the carpet rather than being told. This creative mandate affected every aspect of the show. We redesigned our main stage and moved it out into the middle of the red carpet allowing bodies to flow all around it. I changed the focus of the interview questions avoided all standard PR type topics. We created special mini-events that help transforms a half dozen interviews into powerful heartfelt moments.